By re-purposing excess fabric into gifting bags that can be given again and again, UpWrap helps brands on their journey towards circularity, reducing industrial waste and eliminating single use materials.

Every Christmas, the amount of waste produced in the UK increases by 30% according to a study by waste management company Biffa. That includes an estimated 365,000 KM of unrecyclable gift wrap - enough to wrap around the equator nine times - and 1 billion cards that end up in the bin